There is one simple thing you can do to get more people watching your videos
… it’ll cost you nothing
… and take very little time.
I know it sounds too good to be true.
But it’s not.
Adding subtitles will give your videos greater reach and longer watch times.
It’s not sexy, but it works
I strongly suspect you never would have guessed that subtitles were the magical answer to boosting your video views.
But research has shown that videos with subtitles get 16% more reach on Facebook and a 40% increase in YouTube watch time.
There are good reasons why subtitles are so key to getting more hits.
85% of Facebook videos are watched without sound. So with subtitles, your video won’t be ignored.
Most people process information visually. Seeing the words written out helps them engage better with your message. Making them more likely to watch to the end and to follow your call to action.
Your videos are more accessible. Because now they can be watched by the deaf and hard-of-hearing. And much better understood by those from other cultures and languages.
* If you want the full background on the research and statistics covered here, check out these blogs: uscreen, 3PlayMedia and Lemonlight
We’ve made it super easy for you.
Adding subtitles is clearly a great idea. But how?
This is where I can proudly say that we’ve done all the hard work for you. By using the Teleprompter for Video app, you have a brilliant solution.
Click the “Add Subtitles” button at the preview stage of finalising your video and your script is magically turned into subtitles for you.
Plus our recent app update has made sure they’re perfectly timed and positioned to match what you say when you say it.
Just make sure you adjust the script scroll speed so that you speak the words as they hit the top of the screen (in portrait) or middle of the screen (in landscape). Then the app will cleverly record their timings and correctly align your subtitles.
It really is that easy to boost your video views!
Check out this article for more information on how to add subtitles to your videos.
Join the discussion
Check out our Video Creators Facebook Group to chat about subtitles, share top tips and read more about the new app update.